Away’s new luggage collection is designed for our stay-at-home era


The iciness vacations are just about right here, however this yr, they’re most definitely going to seem a little other than yr’s previous. With the pandemic nonetheless raging, a few of us might not be touring in any respect, whilst others may come to a decision to take highway journeys nearer to house. Away, the luggage startup, is carefully staring at those traits. The corporate’s design group has created a collection of new merchandise completely designed for our shuttle wishes nowadays but in addition flexible sufficient for use sooner or later, if and when shuttle returns to standard.

Away is perfect identified for its first product, a hardshell suitcase with unique ridges, designed for wearing on board. But there’s been a steep decline in air shuttle, the corporate’s design group has been designing a spread of sentimental luggage which are best possible for automobile journeys. The hero of the collection is a duffle known as the Everywhere Bag. It are available 3 sizes and two fabrics, water-proof leather-based or nylon. “While the hardshell is attached to planes, folks generally tend to think about duffle baggage after they’re making plans highway journeys,” says Cuan Hanly, SVP of product design and products. “Soft baggage cave in after they’re empty and so they’re more uncomplicated to squeeze into tight areas.”

[Photo: courtesy Away]

Hanly and the design group were running to iterate at the design of the Everywhere Bag, in keeping with center of attention teams and buyer comments. The maximum leading edge design tweak is that the baggage open all of the manner round, like a clamshell suitcase, with two compartments at the aspect. This makes it a lot more uncomplicated to pack and get admission to pieces than in a standard duffle bag, which most often opens that the highest, which means you need to dig to seek out pieces on the backside. The large and medium baggage include a devoted padded pc compartment, so that you don’t wish to lift a separate bag for your laptop. These baggage are thoughtfully designed to suit into your publish pandemic lifestyles. They’re supplied with sleeves that slide onto the deal with of a suitcase, so you’ll deliver them at the airplane as your “non-public merchandise.” And the medium bag, particularly, may simply paintings as a health club bag or an workplace bag.

[Photo: courtesy Away]

If you’re staying put all the way through the vacations, Away has created a mini Everywhere Bag that’s successfully a small handbag with a major compartment big enough to suit an iPad. It is available in glossy black or brown leather-based with a lot of wallet within at the side of a key fob, so it’s very best for toting round on walks or journeys to the grocery.  Away’s design group has invested closely in growing a spread of luggage which are designed for on a regular basis lifestyles. This vacation season, it is liberating a number of backpack silhouettes, belt bags, messengers, totes, or even pet carriers. But Hanly says the emblem is nonetheless fascinated with shuttle. Each of this stuff is designed to be smartly built-in right into a suitcase, due to luggage sleeves. And the emblem has created a design language that extends throughout all of the merchandise: The horizontal strains at the cushy luggage mimics the ridges at the hardshell suitcases. “Even ahead of the pandemic, consumers sought after as a way to temporarily transition from paintings to the airport for a snappy go back and forth,” says Hanly. “We sought after to create merchandise that let them to extra simply transfer between those areas.”

If you’re having a look for small items and stocking stuffers, Away has were given you lined. The logo has launched a collection of leather-based items in vivid, cheery colours simply in time for the vacations, together with jewellery bins, wallets, and passport holders. They’re designed to be helpful at the moment, whilst tapping into your wanderlust. “We imagine that shuttle will, ultimately come again,” Hanly says. “And we’ll be right here for vacationers when the time comes.”

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