In the times because the loss of life of George Floyd, generation’s largest companies and their leaders have made public statements expressing harmony with Black communities. The communications — which, in reality, are press releases — condemn racism and speak to for cohesion. Some a minimum of identify George Floyd, Breonna Taylor, and Ahmaud Arbery. Some have stated “Black Lives Matter” outright.

More meaningfully, many companies have dedicated donations to reasons combating racial injustice in the thousands and thousands of greenbacks.

So one of the vital wealthiest companies in the sector are appearing up in a second when the nationwide consideration has grew to become to racial injustice. But indubitably, they should have proven up sooner than? It hasn’t even been six years because the deaths of Eric Garner and Michael Brown spurred the protests in Ferguson, Missouri. Many of the ones companies’ CEOs discovered time to publicly take part in the Ice Bucket Challenge to elevate cash for ALS, so indubitably they spared a second to display harmony with Black Lives Matter in 2014, proper?

Let’s examine the company reaction as of late with what used to be stated six years in the past. We researched responses to the occasions of 2014 thru on-line searches, checking corporate newsrooms, and sweeping social media accounts.

We’ve up to date this tale with new commitments from Amazon, Apple, Google, Microsoft, and Twitter.



“We consider Black lives subject,” reads a blog post printed on June third. Amazon dedicated to donating “a overall of $10 million to organizations that are operating to result in social justice and enhance the lives of Black and African Americans.” Amazon’s Black Employee Network may also be given a grant to “fund native organizations that beef up schooling and racial equality tasks in communities around the nation the place our staff reside and paintings.”

On June ninth, Amazon up to date the put up to say it will fit worker donations of up to $10,000 according to worker to the 12 organizations indexed in the weblog.

Here is Amazon’s tweet committing to harmony with the Black group.

On Instagram, Amazon CEO Jeff Bezos encouraged his fans to learn a Medium essay by Shenequa Golding. Hours this text used to be first printed, Bezos stated that Black lives subject in reaction to an indignant buyer e mail he posted on Instagram.


We may now not in finding public responses from Amazon in regards to the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Apple CEO Tim Cook announced the $100 million Apple’s Racial Equity and Justice Initiative on June 11th. “The initiative will problem the systemic boundaries to alternative and dignity that exists for communities of colour and specific for the black group,” Cook stated in a video.

Cook additionally printed an open letter, “Speaking up on racism,” on Apple’s site on June 4th. In the letter, Cook made a selection of commitments:

We devote to proceeding our paintings to carry important assets and generation to underserved faculty methods. We devote to proceeding to battle the forces of environmental injustice — like local weather trade — which disproportionately hurt Black communities and different communities of colour. We devote to having a look inward and pushing growth ahead on inclusion and variety, in order that each and every nice concept will also be heard. And we’re donating to organizations together with the Equal Justice Initiative, which problem racial injustice and mass incarceration.

Cook shared a identical model of this letter to Apple staff on May 31st, the place he dedicated Apple to matching all worker donations made for the month of June.

Cook has additionally tweeted twice about Minneapolis:


CEO Tim Cook shared a tweet from Pope Francis at the day of Michael Brown’s loss of life.

We may now not in finding different public responses from Apple in regards to the deaths of Eric Garner and Michael Brown or the Ferguson protests. In reality, right here’s what the Apple newsroom seems like throughout the ones dates:



Facebook CEO Mark Zuckerberg dedicated to giving “further $10 million to teams operating on racial justice” in a Facebook put up on May 31st. He additionally famous that his philanthropic arm, the Chan Zuckerberg Initiative, has invested $40 million yearly for “a number of years” to organizations combating racial injustice.

Hours after this text used to be first printed, Zuckerberg pledged his beef up to the Black Lives Matter motion as a part of a note printed to his non-public Facebook web page. “To individuals of our Black group: I stand with you. Your lives subject. Black lives subject,” he stated.


In a December the city corridor Q&A, Zuckerberg used to be requested about social media’s function in serving to beef up communities in the wake of Ferguson and different protests towards the usage of over the top police pressure. He shared his reaction publicly in a video. “I consider we do two issues: give everybody a voice and supply larger variety of views,” Zuckerberg stated in his put up accompanying the video.

We may now not in finding different public responses from Facebook in regards to the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Google CEO Sundar Pichai printed an e mail despatched to Google staff on June 3rd, titled “Standing with the Black group,” the place he made the next “preliminary” commitments:

We’ll be giving $12 million in investment to organizations operating to deal with racial inequities. Our first grants of $1 million every will cross to our long-term companions on the Center for Policing Equity and the Equal Justice Initiative. And we’ll be offering technical beef up thru our Fellows program. This builds at the $32 million now we have donated to racial justice over the last 5 years. We’ll additionally be offering $25 million in Ad Grants to assist organizations combating racial injustice supply important data.

As a results of remaining week’s interior giving marketing campaign, I‘m happy to proportion that you simply all have contributed an extra $2.five million in donations that we’re matching. This represents the most important Googler giving marketing campaign in our corporate’s historical past, with each the most important quantity raised via staff and the broadest participation.

“We’ll paintings intently with our Black group to broaden tasks and product concepts that beef up long-term answers—and we’ll stay you up to date,” Pichai added. “As a part of this effort, we welcome your concepts on how to use our merchandise and generation to enhance get admission to and alternative.”

Google-owned YouTube will release a $100 million fund “devoted to amplifying and creating the voices of Black creators and artists and their tales,” the video provider introduced on June 11th.

Pichai also tweeted Google’s harmony with the Black group.


We may now not in finding public responses from Google in regards to the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Shortly once we printed this tale on June fifth, Microsoft pledged to donate $250,000 every to the Black Lives Matter Foundation, Equal Justice Initiative, Innocence Project, The Leadership Conference, Minnesota Freedom Fund, and NAACP Legal Defense & Education Fund.

Microsoft CEO Satya Nadella’s May 28th remarks to staff in regards to the protests in Minneapolis have been published on LinkedIn. As a part of the ones remarks, Nadella mentioned Microsoft’s Criminal Justice Reform Initiative, which used to be officially introduced in 2019.

“This initiative invests in partnerships and techniques operating to force reforms, specializing in policing,” Merisa Heu-Weller, director of the initiative, stated in a March third blog post. “While we acknowledge that disparities exist all over the device, we consider that via specializing in policing, and development sure relationships between police and communities, we will be able to assist stay other folks out of the device and scale back the disparities inside it.”

Heu-Weller additionally stated that “groups throughout Microsoft have partnered with organizations around the United States operating on prison justice enhancements” since 2014.

Nadella tweeted his support for the Black and African American group on June 1st. He has additionally retweeted many statements from Black Microsoft staff shared on Microsoft’s reliable Twitter account.


We may now not in finding public responses from Microsoft in regards to the deaths of Eric Garner and Michael Brown or the Ferguson protests.



Twitter CEO Jack Dorsey referred to as for “police coverage reform now” in a June 1st tweet.

Dorsey additionally tweeted #startsmall grants to get advantages Black and Brown communities, beef up ex-offenders, and extra. Dorsey first started making #startsmall grants in April after transferring $1 billion of his Square fairness to an LLC to be used to fund COVID-19 reduction. All of the grants made thus far are tracked here.

Dorsey’s Twitter thread together with his most up-to-date grants begins here:

Twitter’s @TwitterTogether account posted a Twitter thread about how people can practice allyship.

On June 12th, Twitter shared extra details about donations and contributions it will be making towards combating racial injustice, together with a $250,000 grant cut up between the Equal Justice Initiative and National Association of Black Journalists and a $1 million fund to fit worker donations. The tweet thread spelling out Twitter’s movements starts here.


Dorsey went to Ferguson, Missouri in a while after Michael Brown’s loss of life to participate in protests, and tweeted broadly whilst there. At the time, he used to be Twitter’s government chairman, now not its CEO.

We may now not in finding different public responses from Twitter in regards to the deaths of Eric Garner and Michael Brown or the Ferguson protests.

These companies would possibly not have proven up in 2014, however given the very low bar, the truth that they have in 2020 is an encouraging signal of growth. Still, a commentary of harmony and a few donations must be only the start. There is the acknowledgment of racism, after which there may be the continuing paintings of being anti-racist.

Amazon, Apple, Facebook, Google, Microsoft, and Twitter—those companies are pleased with being one of the vital maximum tough establishments in the sector, and regularly tout that they are making the sector a higher position. If they devote to their pledges of “pushing growth ahead” and taking up “the battle towards systemic racism and injustice,” that effort may in reality assist the Black group — or on the very least, quantity to extra than simply guarantees and platitudes in a press liberate.

Update June 12th, 8:24PM ET: Added new contributions from Amazon, Apple, Google, Microsoft, and Twitter introduced because the unique e-newsletter of this put up.


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