If this appears like science fiction, suppose once more. These are simplest probably the most climate-friendly solutions came upon in the course of the European Commission’s A global you prefer. With a weather you prefer marketing campaign which involves an respectable shut lately.
Since its release in October 2012, this EU-wide marketing campaign invited voters, corporations and organisations from throughout Europe to percentage their easiest weather solutions. Focusing on 5 spaces – trip and delivery, construction and residing, generating and innovating, buying groceries and consuming, and re-use and recycling – the marketing campaign discovered a wealth of cutting edge, cost-efficient solutions appearing how Europeans take weather motion of their on a regular basis lives.
European Commissioner for Climate Action Connie Hedegaard mentioned: “Creative concepts and urban tasks for a low-carbon society are already mushrooming all through Europe. They display that weather motion can get monetary savings and create jobs and expansion. It’s now on us to make those solutions the norm and create a global we adore with a weather we adore!”
A key a part of the marketing campaign was once the World You Like Challenge, a competition calling for inventive minds from around the EU to place their low-carbon inventions to the check. The Portuguese challenge “Sown Biodiverse Pastures” was once decided on as the full winner. The Challenge additionally rewarded one weather resolution in each and every of the marketing campaign’s 5 goal international locations – Bulgaria, Lithuania, Italy, Poland and Portugal.
The marketing campaign succeeded in attaining hundreds of thousands of Europeans thru quite a few on-line and offline channels: an interactive website online, social media, digital media, and press and marketing campaign occasions in different EU member states. It additionally won the beef up of high-level politicians and celebrities, and teamed up with 320 companions from all sectors of society.