Connie Hedegaard, European Commissioner for Climate Action, introduced the marketing campaign at an tournament, Visions for an international you prefer, held in London’s City Hall. Campaign companions and electorate joined Commissioner Hedegaard, UK Secretary of State for Energy and Climate Change Ed Davey and different audio system to kick off the controversy on climate solutions. The discussions are being streamed continue to exist the marketing campaign’s Facebook page and contributions will also be made on Twitter at #worldulike.
“We have a decision: We can ACT on our wisdom about climate trade. Or we will take a seat idly by way of and watch as issues worsen. Both choices come with a ticket. So why no longer create an international we adore, with a climate we adore – whilst we nonetheless have time? With this marketing campaign we would like to center of attention the controversy at the solutions and in finding out what’s keeping us again from making use of them,” Commissioner Hedegaard stated.
Running till the top of 2013, the marketing campaign goals to show off present cost-efficient solutions for attaining the EU’s goal of an 80-95% aid in greenhouse gasoline emissions by way of 2050. The marketing campaign is a follow-up to the Commission’s Roadmap for moving to a competitive low-carbon economy in 2050, which units out pathways for deep however cost-effective emission discounts by way of the primary financial sectors.
Across Europe there are plentiful examples of clever, leading edge climate solutions that scale back CO2 air pollution whilst additionally bettering folks’s high quality of existence. For instance, Stockholm’s central rail station converts the surplus frame warmth of commuters into warmth for a close-by workplace construction, lowering no longer most effective emissions but in addition the construction’s power invoice by way of 20-25%.
Such “win-win” solutions – the place saving cash, time and emissions cross hand in hand – are on the middle of the conversation marketing campaign.
Centred on a website quickly to be to be had in all 23 EU languages, the marketing campaign is designed as a platform for participation the place folks, companies and native groups shall be ready to add, promote and talk about their low-carbon solutions and participate in a pan-European contest to in finding the most productive and most unusual ones.
Partnerships with like-minded organisations are a central a part of the marketing campaign. More than 70 organisations are already showed marketing campaign companions, together with industry associations, universities, non-governmental organisations and govt establishments. The purpose is to enrol extra companions because the marketing campaign evolves.
More occasions will stick with in quite a lot of Member States, together with Bulgaria, Italy, Poland and Portugal, at some point of 2012-2013.