ESPN noticed prime viewership numbers over the last weekend in spite of the absence of reside sports activities, with the premiere of the primary two episodes of “The Last Dance” documentary Sunday evening and the WNBA draft two days previous.
“The Final Dance,” a 10-part documentary sequence in regards to the Chicago Bulls‘ quest all the way through the 1997-98 season to win a 6th NBA identify, averaged 6.1 million audience for Episodes 1 and a pair of on Sunday throughout ESPN and ESPN2 from nine to 11 p.m. ET. Of the ones 6.1 million, 3.five million had been within the 18-49 age demographic.
The premiere episodes are the 2 most-viewed unique content material pronounces on ESPN Networks since 2004, and the most-viewed telecast on ESPN because the school soccer nationwide championship recreation in January.
“The Final Dance” is the most-watched telecast amongst adults 18-34 and 18-49 since sports activities halted throughout broadcast and cable networks in March on account of the coronavirus pandemic.
“The Final Dance” was once the No. 1 trending matter Sunday on Twitter, and at one level, 25 of the 30 trending subjects had been all associated with the display. It was once additionally the highest Google seek pattern in america on Sunday. On Fb, Instagram and Twitter, “Final Dance” posts from ESPN accounted for a blended nine million engagements.
Friday’s WNBA draft on ESPN, during which Oregon’s Sabrina Ionescu was once the No. 1 pick out by way of the New York Liberty, was once the most-watched model of the development in 16 years and the second-most-watched in historical past.
The draft, carried out nearly on account of the pandemic, averaged 387,00zero audience on ESPN, up 123 p.c over the 2019 draft on ESPN2 and ESPNU, when Notre Dame’s Jackie Younger was once decided on No. 1, and up 33 p.c from the closing time it aired on ESPN in 2011, when UConn’s Maya Moore was once the No. 1 pick out.
On WNBA and NBA social media handles, the draft generated 6.five million video perspectives (up 165 p.c vs. closing yr) and 1.Three million mins watched (up 237 p.c vs. closing yr). The @WNBA Instagram maintain had its best possible year-over-year enlargement, producing greater than 3.eight million video perspectives on draft day.