Nothing company now owns the Essential brand, for some reason

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Nothing, the recently-launched startup from former OnePlus govt, Carl Pei, has obtained the Essential logo, in step with a report from 9to5Google bringing up filings at the UK Intellectual Property Office. Essential, in fact, used to be the company began through Android writer Andy Rubin after he left Google. It introduced a single smartphone ahead of shuttering its doors because of poor sales performance. Nothing’s acquisition, which used to be finished on January sixth, 2021, forward of Pei’s formal announcement of Nothing, it sounds as if contains all of the logos, brand, and different branding of Essential.

It’s now not transparent what Pei’s new company plans to do with the Essential logo (or anything for that topic; the knowledge on what precisely Nothing’s product plans are is as scant as the company’s identify itself), however as 9to5Google notes, there isn’t a lot apart from the logo left at Essential, since the company closed its doorways ultimate yr. Essential had deliberate to unencumber a apply as much as the one smartphone it did deliver to marketplace, in addition to release an formidable new good house platform, however neither of the ones ever made it out of making plans levels and had been clearly scrapped.

The Essential Phone used to be the most effective product Essential delivered to marketplace ahead of final its doorways in 2020.
Photo through Vjeran Pavic / The Verge

It’s additionally now not transparent why precisely Nothing would wish to gain the Essential logo, which is able to best possible be described as “tarnished” after a failed product release and affiliation with Rubin’s identify. A 2018 report from The New York Times detailed allegations of sexual misconduct levied towards Rubin right through his time at Google and a large $90 million buyout he won for leaving the company.

9to5Google’s article says that Nothing will divulge extra details about its coming near near merchandise in the close to long run, so in all probability we’ll be informed extra about what it plans to do with the Essential logo faster moderately than later. We’ve reached out to Nothing for touch upon the topic and can replace this text must the company reply.

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