This music video articulates why we can’t quit flip phones


For a few decade, the smartphone marketplace has copied Apple and constructed just about each and every telephone identical to its forged slab iPhone. That used to be till kind of the previous yr, when a number of corporations have attempted to convey the flip telephone again, with new gadgets from Samsung, Motorola, and Microsoft.

The verdict remains to be out on whether or not or no longer flip phones are back for good. But a brand new, ’80s-inspired euro jam by way of artist LOLNEIN could have you rooting for the underdog in all places once more. The complete track and accompanying music video pits a vintage flip telephone towards the iPhone, the previous of which scoffs Cupertino along with his ripped keyboard abs, multi-day battery existence, bulletproof development, and sure, that one particular function, flipping open and close.

In the phrases of our flippy protagonist, “But are you able to do thiiiissss?”

The track is shamelessly catchy, and the idea is humorous sufficient to hold a couple of refrains with out killing the comic story. But the actual marvel of it’s that it is a music video devoted fully to business design, and articulating a just about unquantifiable sensation that designers discuss with as “delight” or “joy.” Keep your eyes peeled for background cameos by way of all varieties of different pleasant gestures in business design, together with the rush of French-press espresso, the slide of a three.5-inch floppy, and the shove of a recreation cartridge right into a Super Nintendo. These are the varieties of tactile reviews that the iPhone makes an attempt to recreate with its wealthy iOS animations however rarely translate perfectly to a display screen.

Last yr, I spent a complete day chatting with Motorola’s design group in the back of the iconic, flipping Razr phone that used to be first produced in 2004 and has had a contemporary, rocky remake. Even after hours of considerate conversations, by which I heard about studied person trying out and engineering breakthroughs, what caught with me essentially the most used to be when Motorola fashion designer Paul Pierce smiled to himself as he closed his personal Razr prototype with a happy snap.

You can describe that sensation all that you wish to have, and weigh the advantages of construction mechanics into virtual merchandise as opposed to the various prices. Ultimately, alternatively, not anything truly nails the speculation of a superbly gratifying gesture of UX somewhat in addition to LOLNEIN has right here: “But are you able to do thiiiiiissss?”


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