TikTok Plans Aggressive US E-Commerce Expansion

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TikTok will quickly roll out e-commerce within the US marketplace, pitting the app, owned via Chinese tech massive ByteDance, head-to-head with Facebook, in line with a record within the Financial Times.

The short-video app has reportedly briefed advertisers on a lot of new options for 2021, together with a device that we could its hottest customers proportion hyperlinks to merchandise and robotically earn fee on any gross sales in addition to the facility for manufacturers to show off catalogues in their merchandise at the platform.

TikTok will even release “livestreamed” buying groceries, the place customers can purchase items with a couple of faucets after seeing them showcased via TikTok stars, a well-liked serve as at the mainland Chinese model of the app, Douyin.

TikTok declined to remark.

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