BERLIN, Germany — Fashion e-tailer Zalando SE stated on Friday it had purchased a physique scanning corporate to lend a hand resolve the largest query for other people purchasing garments on-line: How do I do know if they’re going to are compatible?

Zalando has bought Fision, a Zurich-based instrument corporate whose body-scanning app features a digital dressing room to lend a hand consumers simply pass judgement on whether or not a garment would be the proper measurement for them.

The deal, whose phrases weren’t disclosed, must lend a hand cut back the volume of garments despatched to consumers which can be the incorrect measurement, and in flip imply fewer outfits get despatched again.

“Customers gets measurement recommendation previous of their courting with Zalando,” stated Stacia Carr, Zalando’s Director of Engineering – Size and Fit.

“At the similar time, we will create a comments loop between manufacturers and customers designed to force buyer loyalty and in the end cut back waste.”

By Douglas Busvine; editor: Mark Potter.


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